![]() ![]() For instance, after selling up to 7 million copies of Pacman in 1982, Atari still had left several million and was expecting that many other games like E.T. This situation could have been handled if most of the above-mentioned actors were not also overestimating the interest of customers. With third-party developers creating more and more copycats and hurriedly produced video games, consumers were introduced to too many low-quality products. At the same time, home computers were started to become more useful and attractive, making the competition tougher than it already was. Inspired by the success of Atari 2600, many rivals like Philips, Magnavox, or Coleco made their own one, forcing Atari into a price war. In the early 1980s, video games and consoles were dominated by the American company Atari. A design that could seem trivial at first, but that soon became an industry standard for many controllers.Ĭlassical joystick VS Cross-shaped button gamepad Moreover, they were perfectly fitting into a pocket, thanks to their flat cross-shaped directional buttons that were replacing the classical joystick. ![]() These handheld electronic games were developed into 60 different versions, with what will become iconic characters like Donkey Kong or Mario. In order to make its mark, Nintendo released in 1980 what could be its first innovation: the Game and Watch devices. They made their company do a strong pivot and embrace the emerging sector of electronic games. But at the turn of the 1970s, Nintendo’s executives realized that the market of playing cards was getting limited. Originally hand-painted on mulberry tree bark, Nintendo soon mass-produced them to satisfy the growing demand. While Apple has always been into computing, Nintendo first started in 1889 by selling Hanafuda, Western-style Japanese playing cards, used for various games. But on the other side of the Pacific Ocean, there’s another firm that shares the same taste for disruption than the Cupertino’s giant: Nintendo. When we speak about the most innovative companies, Apple is often named as a top one. ![]()
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